Consumer Electronics Show Hosts Conference Session on Product Placement

With more than $95 billion in sales in the U.S. alone, consumer electronics companies are searching for new ways to market their products to the increasingly tech savvy public. This session will focus on the benefits of product placement, how a company can get started with this unique opportunity, and what the future holds for product placement including new technologies that will radically change the way products are featured in movies and TV shows. Featuring panelists Jay May of Feature This!, Bettina O'Mara of DreamWorks, Tony Grana of Universal Studios, Warren Weideman of Park Avenue Productions, and Stephen Denny of Plantronics, this session promises to deliver valuable information in an entertaining style befitting the movie industry. With more than 100,000 attendees from 100 countries and 2,000 exhibitors at CES, the audience will be composed of the major players in consumer electronics, along with the media and business development professionals from around the world.




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