Shanghai P&S Electronics Selects Oki's CTstage® 4i for its Call Center System

Tokyo, Japan, March 17, 2004 -- Oki Electric Industry Co., Ltd. (TSE: 6703) today announced that Shanghai P&S Electronics Co., Ltd., a major electronic component sales company in China, has selected Oki's CTI (computer telephony integration) server, CTstage® 4i for .NET (Chinese version), for its call center system. This system was installed at Wuhan P&S Information Technology Service Co., Ltd., a sales and support subsidiary of Shanghai P&S, and will begin full operations on March 15, 2004. Through the introduction of this advanced call center system, Shanghai P&S aims to enhance customer satisfaction significantly.

"The deployment of CTstage by Shanghai P&S is an example of our industry-leading CTI system's effective response to client requirements for improved customer service and greater business efficiency," said Masashi Tsuboi, President of the Multimedia Messaging Company at Oki Electric. "The CTstage system provides all of the functions customers need for their advanced call centers. Our aim is now to expand sales of this product in the promising Chinese market."

CTstage 4i for .NET is a highly cost-effective CTI system that runs on a Windows®-based PC server. While the CTstage 4i-based call center system introduced at Wuhan accommodates 48 seats, Shanghai P&S plans to increase the deployment of systems to other areas, eventually incorporating a 100-seat call center. OKI Software Technology Co., Ltd., a wholly-owned subsidiary of Oki Electric, provides production, sales, and support for CTstage in the Chinese market.

Shanghai P&S is a major electronic component sales company in China, selling a variety of ICs and providing solutions and support, under a customer-oriented approach. The company has actively introduced the most advanced systems in order to provide the most appropriate solutions and services to meet each customer's requirements. The selection of CTstage 4i by Shanghai P&S is aimed at enhancing customer satisfaction by bolstering call-handling capability, in recognition of the company's more than 80,000 registered customers worldwide and its predominantly telephone-based sales activities.

CTstage 4i will be closely linked with Shanghai P&S's various internal databases. The system will be used to offer product information, order and shipment information, and to respond to customer technical support inquiries, in addition to the provision of product information via fax and telemarketing activities. Through the introduction of Oki's CTstage 4i, Shanghai P&S is working to improve the quality of its customer service, expand sales, increase business efficiency, and more readily disseminate internal information.

Demand for the CTI system is rapidly growing in China, not only in the telecommunications, financial, securities, and electric power industries but also in small to medium-sized companies seeking to improve customer service and business efficiency. Oki intends to expand the sales of call center systems based on the CTstage 4i in the growing Chinese market, as it enhances the customer support structures of each client company.


About CTstage 4i for .NET
CTstage 4i for .NET is a highly cost-effective CTI system that runs on a Windows-based PC server. A single server provides all of the necessary functions, including extension line management, automatic call distribution (ACD) to distribute incoming calls to operators evenly, ACD monitoring, interactive voice response (IVR) for 24-hour call answering, and intelligent routing to direct calls to the appropriate operators based on customer and type of inquiry, functions which under conventional call center systems require external hardware or PBX. CTstage 4i easily links with existing business applications and various CRM packages over the Web. The system allows customers to establish a full-scale call center system in a short time at low cost. Detailed information can be found at http://www.ctstage.com.


About Shanghai P&S
- Company name: Shanghai P&S Electronics Co., Ltd.
- Location: Pudong, Shanghai, China
- President & CEO: Yidong Zhao
- Operation bases: Beijin, Shenzhen, Wuhan, Chengdu, Hong Kong, and the US
- Number of employees: 150
- Business: Sales of ICs, development of applications, provision of solutions and support

About OKI Software Technology Co., Ltd.
- Company name: OKI Software Technology Co., Ltd.
- Location: Software Park, Changzhou, Jiangsu, China
- Chairman: Sadayuki Hikita
- President: Ma Weidong
- Number of employees: 102 (as of January 31, 2004)
- Establishment: December 28, 2001
- Capital: 100 million yen
- Investor: Oki Electric Industry Co., Ltd. 100%
- Business: Development, design, and marketing of telecommunications and information systems software, and marketing of telecommunications system equipment
- URL: http://www.okijs.com

About Oki Electric Industry Co., Ltd.
Founded more than a century ago in 1881, Oki Electric Industry Co., Ltd. is Japan's first telecommunications manufacturer, with its headquarter in Tokyo, Japan. With the corporate vision, "Oki, Network Solutions for a Global Society," Oki Electric provides top-quality products, technologies and solutions to its customers through its telecommunications systems, information systems and electronic devices segments. All three segments are integrated into one effective organization that functions as a collective force to create exciting new products and technologies, including information and telecom converged solutions. Through its business activities, Oki Electric satisfies a spectrum of customer needs in various markets. Visit Oki's global web site at http://www.oki.com/.

Notes:
- CTstage is a registered trademark of Oki Electric Industry Co., Ltd. in Japan, the US and China.
- Windows is either a registered trademark or a trademark of Microsoft Corporation in the US and other countries.
- Other names of companies and products are trademarks or registered trademarks of the respective companies.





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